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Ford
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History
of the Ford Logo Through the Years
On this page we look at a brief history of
the changes to the Ford Logo through the years.
Nothing to do with the Anglia, but I thought it would be
fun to look at.
The
Ford oval trademark is one of the best-known
corporate symbols in the world and has been in
regular use for more than 50 years. The script
trademark dates back to the very beginning of the
company when Henry Ford’s engineering
assistant developed a stylised version of the
words “Ford Motor Company”.
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| The script lettering was first used
on company communications in 1903 but the first
production car, the Model A, received special
treatment. Ford produced the first logo for the
car, complete with an art nouveau border –
very fashionable at the time. |
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| By 1906, a more developed form of
script appeared with long-tailed "F"
and "D" letters and known as the
"script with wings". This logo was used
on all Ford cars up to the end of 1910 when the
lettering was revised again in the form that is
still in use today. The Ford script trademark was
registered at the United States Patent Office in
1909. |
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The first Ford oval was first used
in 1907 by British agents Perry, Thornton and
Schreiber - the forerunners of the original Ford
Motor Company Limited of Great Britain. This oval
was used to advertise the Ford as the
"hallmark for reliability and economy".
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By combining the script and oval,
Ford created the definitive logo in 1911 and used
it primarily to identify Ford dealers in the UK.
However, the Ford vehicles and company
communications continued to use the script
lettering until the late 1920s
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| For a brief time, Ford did move away
from the oval design and used a winged triangle
design on their cars. Originally designed to
symbolise speed, lightness, grace and stability,
the logo was produced in orange or dark blue and
carried the words "The Universal Car".
Henry Ford disliked the design and it was swiftly
discontinued. |
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| The new Model A for 1927 was the
first Ford vehicle to carry the Ford oval as a
radiator badge. With the familiar deep royal blue
background that we know today, the logo was used
on many cars until the end of the 1950s. Although
used consistently on company communications, the
Ford oval badge was not used on Ford vehicles
again until the mid-1970s. |
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| Since 1976, the blue and silver Ford
oval has been used as an identification badge on
all Ford vehicles to provide an easily
recognisable and consistent branding for all the
company's plants, facilities and products around
the world. |
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